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Geschichte der Werbung
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Advertising
82
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Advertising effects
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Consumer behaviour
42
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Internet marketing
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Journal of promotion management : JPM
NBER working paper series
306
Working paper / National Bureau of Economic Research, Inc.
286
Journal of advertising research
236
NBER Working Paper
222
International journal of advertising : the review of marketing communications
208
International journal of advertising : the quarterly review of marketing communications
183
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of advertising
169
Journal of business research : JBR
168
SpringerLink / Bücher
166
Journal of marketing communications
147
Discussion paper / Centre for Economic Policy Research
116
Journal of historical research in marketing
115
Europäische Hochschulschriften / 5
110
Springer eBook Collection
96
Vierteljahrschrift für Sozial- und Wirtschaftsgeschichte : VSWG
88
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
Management science : journal of the Institute for Operations Research and the Management Sciences
81
The economic history review : a journal of economic and social history
75
European journal of operational research : EJOR
73
Journal of marketing
73
European journal of marketing : EJM
67
The journal of economic history
66
Business history
64
Journal of promotion management : innovations in planning and applied research
64
CESifo working papers
62
Journal of marketing research : JMR
62
International journal of internet marketing and advertising : IJIMA
58
Journal of retailing and consumer services
58
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
56
Jahrbuch der Absatz- und Verbrauchsforschung
55
International journal of industrial organization
54
Jahrbuch für Wirtschaftsgeschichte
54
Psychology & marketing
53
Wirtschafts- und Verwaltungsstudien mit besonderer Berücksichtigung Bayerns
53
Journal of current issues and research in advertising : JCIRA
51
Discussion papers / CEPR
49
Health marketing quarterly
49
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
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ECONIS (ZBW)
83
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83
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1
Away from "unified nostalgia" : conceptual differences of Personal and Historical nostalgia appeals in advertising
Marchegiani, Christopher
;
Phau, Ian
- In:
Journal of promotion management : JPM
16
(
2010
)
1/2
,
pp. 80-95
Persistent link: https://www.econbiz.de/10003974797
Saved in:
2
Do stereotypes ignite polysemy and strengthen consumer-based brand equity?
Arora, Anshu
;
Wu, Jun
;
Brown, Ulysses J., III.
- In:
Journal of promotion management : JPM
21
(
2015
)
5
,
pp. 531-547
Persistent link: https://www.econbiz.de/10011433540
Saved in:
3
Contextual priming effects of television programs on commercials : the moderating effects of age
Bellman, Steven
;
Robinson, Jennifer A.
;
Reid, Ryan
; …
- In:
Journal of promotion management : JPM
21
(
2015
)
5
,
pp. 566-583
Persistent link: https://www.econbiz.de/10011433561
Saved in:
4
Effectiveness of indecent language in advertising on young adult consumer attitudes and purchase intent
Ilicic, Jasmina
;
Blakemore, Jason
- In:
Journal of promotion management : JPM
21
(
2015
)
5
,
pp. 614-629
Persistent link: https://www.econbiz.de/10011433573
Saved in:
5
E-mail advertising in Syria : assessing beliefs, attitudes, and behaviors
Mahmoud, Ali Bassam
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 649-665
Persistent link: https://www.econbiz.de/10011433602
Saved in:
6
Reverse transfer effect of celebrity-product congruence on the celebrity's perceived credibility
Yoo, Jae-Woong
;
Jin, Young Ju
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 666-684
Persistent link: https://www.econbiz.de/10011433611
Saved in:
7
Consumer perceptions of credibility and selling intent among advertisements, advertorials, and editorials : a persuasion knowledge model approach
Attaran, Sharmin
;
Notarantonio, Elaine M.
;
Quigley, …
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 703-720
Persistent link: https://www.econbiz.de/10011433639
Saved in:
8
When descriptive norm cues fail as persuasion agents in green supermarket advertising
Raska, David
;
Nichols, Bridget Satinover
;
Shaw, Doris
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 721-738
Persistent link: https://www.econbiz.de/10011433648
Saved in:
9
Impact of "high quality, low price" appeal on consumer evaluations
Shirai, Miyuri
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 776-797
Persistent link: https://www.econbiz.de/10011433664
Saved in:
10
Advertising decision makers' and consumers' perceptions of media substitutability
Golob, Urša
;
Podnar, Klement
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 798-816
Persistent link: https://www.econbiz.de/10011433666
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