E-mail advertising in Syria : assessing beliefs, attitudes, and behaviors
Year of publication: |
July-December 2015
|
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Authors: | Mahmoud, Ali Bassam |
Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 21.2015, 6, p. 649-665
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Subject: | attitudes | behavioral responses | beliefs | consumer behavior | e-mail advertising | Syria | Konsumentenverhalten | Consumer behaviour | Syrien | E-Mail | E-mail | Werbung | Advertising | Werbewirkung | Advertising effects | Meinung | Opinion | Online-Marketing | Internet marketing |
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