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~isPartOf:"Journal of promotion management : JPM"
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Consumer data analysis and its managerial application for the grocery industry
Yeh, Robert S.
;
Plante, Robert D.
;
Agrawal, Deepak
- In:
Journal of promotion management : JPM
17
(
2011
)
1
,
pp. 96-113
Persistent link: https://www.econbiz.de/10009238582
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