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Journal of promotion management : JPM
Journal of business research : JBR
886
The journal of brand management : an international journal
579
SpringerLink / Bücher
510
The journal of product & brand management
395
Journal of retailing and consumer services
345
Industrial marketing management : the international journal for industrial and high-tech firms
340
Journal of strategic marketing
281
European journal of marketing : EJM
235
Journal of marketing management : MM
215
Journal of marketing communications
197
Marketing intelligence & planning
192
Journal of the Academy of Marketing Science
188
Journal of marketing
171
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
165
Europäische Hochschulschriften / 5
155
Springer eBook Collection
154
Psychology & marketing
148
Asia Pacific journal of marketing and logistics
143
The journal of business & industrial marketing
136
International journal of hospitality management
127
Journal of Product & Brand Management
126
Gabler Edition Wissenschaft
118
European Journal of Marketing
115
Journal of advertising research
106
Marketing letters : a journal of research in marketing
105
International marketing review
101
Strategic Direction
101
International journal of internet marketing and advertising : IJIMA
100
Journal of marketing research : JMR
94
The marketing review
94
Business horizons
93
Journal of global marketing
93
The IUP journal of brand management : IJBRM
92
Research
90
Innovatives Markenmanagement
89
Springer eBook Collection / Business and Economics
89
Marketing : ZFP ; journal of research and management
88
Cogent business & management
86
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
85
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ECONIS (ZBW)
87
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1
Explaining love of wine brands
Loureiro, Sandra Maria Correia
;
Kaufmann, Hans Rüdiger
- In:
Journal of promotion management : JPM
18
(
2012
)
3
,
pp. 329-343
Persistent link: https://www.econbiz.de/10009621071
Saved in:
2
Special issue: Marketing communication of brands and products in the new era
Melanthiou, Yioula
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009621083
Saved in:
3
Guest editorial: Marketing communication of brands and products in the new era
Melanthiou, Yioula
- In:
Journal of promotion management : JPM
18
(
2012
)
3
,
pp. 275-277
Persistent link: https://www.econbiz.de/10009621086
Saved in:
4
Social media, social me : a content analysis of beauty companies’ use of Facebook in marketing and branding
Shen, Bin
;
Bissell, Kimberly
- In:
Journal of promotion management : JPM
19
(
2013
)
5
,
pp. 629-651
Persistent link: https://www.econbiz.de/10010233245
Saved in:
5
Promoting brands through product placement in successful and unsuccessful films in emerging markets
Srivastava, R. K.
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 281-300
Persistent link: https://www.econbiz.de/10011532956
Saved in:
6
Conceptualization of brand experience in an event marketing context
Tafesse, Wondwesen
- In:
Journal of promotion management : JPM
22
(
2016
)
1
,
pp. 34-48
Persistent link: https://www.econbiz.de/10011522019
Saved in:
7
Branding over internet and TV advertising
Wang, Alex
- In:
Journal of promotion management : JPM
17
(
2011
)
3
,
pp. 275-290
Persistent link: https://www.econbiz.de/10009316334
Saved in:
8
Moderating role of brand familiarity in cross-media effects : an information processing perspective
Huang, Guanxiong
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 665-683
Persistent link: https://www.econbiz.de/10011631927
Saved in:
9
Brand personality usage in crisis communication in Facebook
Han, Jiyoon
;
Sung, Yoon Hi
;
Kim, Dong Hoo
- In:
Journal of promotion management : JPM
24
(
2018
)
6
,
pp. 798-819
Persistent link: https://www.econbiz.de/10011979242
Saved in:
10
Investigating the advertising antecedents to and consequences of brand experience
Roswinanto, Widyarso
;
Strutton, David
- In:
Journal of promotion management : JPM
20
(
2014
)
5
,
pp. 607-627
Persistent link: https://www.econbiz.de/10010467260
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