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~isPartOf:"Journal of promotion management : JPM"
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Journal of promotion management : JPM
Journal of business research : JBR
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The marketing review
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Qualitative market research : an international journal
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European journal of marketing : EJM
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Building corporate identity, image and reputation in the digital era
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Advances in National Brand and Private Label Marketing : 11th International Conference, Oxford, UK, 2024
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Analyzing the cultural diversity of consumers in the global marketplace
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Business ethics quarterly : the journal of the Society for Business Ethics
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City branding : theory and cases
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Contemporary thoughts on corporate branding and corporate identity management
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Corporate Branding in Logistics and Transportation : Recent Developments and Emerging Issues
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Corporate Communications: An International Journal
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Ethical and social marketing in Asia : incorporating fairness management
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Drivers of globally integrated marketing communications : a review of literature and research propositions
Zvobgo, Mabel
;
Melewar, T. C.
- In:
Journal of promotion management : JPM
17
(
2011
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10009238606
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Attitude of Muslim consumers toward sex appeal in advertising : a comparative study between subcultures in Malaysia
Ismail, Ahmed Rageh
;
Melewar, T. C.
- In:
Journal of promotion management : JPM
20
(
2014
)
5
,
pp. 553-570
Persistent link: https://www.econbiz.de/10010467271
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