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What a hassle! : consumer perceptions of costs associated with sales promotions
O'Curry Fogel, Suzanne; Green Thornton, Corliss - In: Journal of promotion management : JPM 14 (2008) 1/2, pp. 31-44
Persistent link: https://www.econbiz.de/10003810645
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Special issue: "Down Under"
Phau, Ian (contributor) - 2010
Persistent link: https://www.econbiz.de/10003974819
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Impacts of website context relevance on banner advertisement effectiveness
Jeong, Yongick; King, Cynthia - In: Journal of promotion management : JPM 16 (2010) 3, pp. 247-264
Persistent link: https://www.econbiz.de/10008647429
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An IMC process framework for a communications-based services marketing model
Von Freymann, Jeffrey W. - In: Journal of promotion management : JPM 16 (2010) 4, pp. 388-410
Persistent link: https://www.econbiz.de/10008825736
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Using means-end analysis to test integrated marketing communications effects
McGrath, John M. - In: Journal of promotion management : JPM 16 (2010) 4, pp. 361-387
Persistent link: https://www.econbiz.de/10008825740
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Promoting brands through product placement in successful and unsuccessful films in emerging markets
Srivastava, R. K. - In: Journal of promotion management : JPM 22 (2016) 3, pp. 281-300
Persistent link: https://www.econbiz.de/10011532956
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Sales promotion, premiums, and young people in the 21th century
Te'eni-Harari, Tali - In: Journal of promotion management : JPM 14 (2008) 1/2, pp. 17-30
Persistent link: https://www.econbiz.de/10003810643
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Special issue: Alternative promotional approaches and their impact on traditional advertising
2008
Persistent link: https://www.econbiz.de/10003810676
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Competitive positioning of promotional products sources based on client perceptions and experience
Cooper, Majorie J. - In: Journal of promotion management : JPM 14 (2008) 3/4, pp. 375-389
Persistent link: https://www.econbiz.de/10003825726
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Special double issue on public relations research and practice
2008
Persistent link: https://www.econbiz.de/10003825728