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Role of advertising and promotion in brand equity creation
Nikabadi, Mohsen Shafiei; Safui, Morteza Akbarzadeh; … - In: Journal of promotion management : JPM 21 (2015) 1, pp. 13-32
Persistent link: https://www.econbiz.de/10011304633
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Do stereotypes ignite polysemy and strengthen consumer-based brand equity?
Arora, Anshu; Wu, Jun; Brown, Ulysses J., III. - In: Journal of promotion management : JPM 21 (2015) 5, pp. 531-547
Persistent link: https://www.econbiz.de/10011433540
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The effects of credible online reviews on brand equity dimensions and its consequence on consumer behavior
Chakraborty, Uttam; Bhat, Savita - In: Journal of promotion management : JPM 24 (2018) 1, pp. 57-82
Persistent link: https://www.econbiz.de/10011875329
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The role of brand knowledge in determining sponsorship effectiveness
Donlan, Leah Kathleen - In: Journal of promotion management : JPM 19 (2013) 2, pp. 241-264
Persistent link: https://www.econbiz.de/10009754887
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Does social media matter? : investigating the effect of social media features on consumer attitudes
Arli, Denni - In: Journal of promotion management : JPM 23 (2017) 4, pp. 521-539
Persistent link: https://www.econbiz.de/10011799267
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The effectiveness of sales promotion tools among Indian consumers : an empirical study
Mittal, Manish; Sethi, Poojae - In: Journal of promotion management : JPM 17 (2011) 2, pp. 165-182
Persistent link: https://www.econbiz.de/10009248104
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Brand and price : key signals when opening a franchise outlet
Calderon-Monge, Esther; Huerta-Zavala, Pilar - In: Journal of promotion management : JPM 21 (2015) 4, pp. 416-431
Persistent link: https://www.econbiz.de/10011433399
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Modeling the impact of parasocial interactions with media characters on brand placement effects
Schramm, Holger; Knoll, Johannes - In: Journal of promotion management : JPM 21 (2015) 5, pp. 548-565
Persistent link: https://www.econbiz.de/10011433545
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Assessing brand origin recognition accuracy and its antecedents in a developing country
Tjiptono, Fandy; Arli, Denni; Dewi Retno Rosari, … - In: Journal of promotion management : JPM 21 (2015) 6, pp. 631-648
Persistent link: https://www.econbiz.de/10011433590
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Consumer perceptions of credibility and selling intent among advertisements, advertorials, and editorials : a persuasion knowledge model approach
Attaran, Sharmin; Notarantonio, Elaine M.; Quigley, … - In: Journal of promotion management : JPM 21 (2015) 6, pp. 703-720
Persistent link: https://www.econbiz.de/10011433639