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An Advertising Test of the Wor...
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Journal of promotion management : JPM
Journal of business research : JBR
33
Journal of Business Research
20
Journal of the Academy of Marketing Science
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of marketing
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Sage library in marketing
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Business Horizons
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Journal of business ethics : JOBE
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Asia Pacific Journal of Marketing and Logistics
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International journal of advertising : the quarterly review of marketing communications
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International journal of internet marketing and advertising : IJIMA
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Journal of Services Marketing
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Journal of marketing management : MM
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Journal of marketing theory and practice
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Operations research, Management science : OR MS ; the international literature digest
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Business and society review : a quarterly forum on the role of business in a free society
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Business horizons
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International journal of market research
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Journal of business ethics : JBE
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Journal of current issues and research in advertising : JCIRA
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Journal of macromarketing
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Managerial Finance
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Psychology & marketing
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International Journal of Retail & Distribution Management
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International Marketing Review
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International journal of emerging markets
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International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
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Journal of Historical Research in Marketing
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Journal of consumer affairs : official publication of the American Council on Consumer Interests
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Journal of consumer marketing
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of education for business
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Journal of historical research in marketing
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Journal of marketing research : JMR
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Ethnic identity in advertising : a review and meta-analysis
Sierra, Jeremy J.
;
Hyman, Michael R.
;
Heiser, Robert S.
- In:
Journal of promotion management : JPM
18
(
2012
)
4
,
pp. 489-513
Persistent link: https://www.econbiz.de/10009678849
Saved in:
2
Ethnic Identity in Advertising: A Review and Meta-Analysis
Sierra, Jeremy J.
;
Hyman, Michael R.
;
Heiser, Robert S.
- In:
Journal of promotion management : JPM
18
(
2012
)
4
,
pp. 489-514
Persistent link: https://www.econbiz.de/10010030634
Saved in:
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