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~isPartOf:"Journal of promotion management : JPM"
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Impacts of website context relevance on banner advertisement effectiveness
Jeong, Yongick
;
King, Cynthia
- In:
Journal of promotion management : JPM
16
(
2010
)
3
,
pp. 247-264
Persistent link: https://www.econbiz.de/10008647429
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The Impact of Commercial Break Position on Advertising Effectiveness in Different Mood Conditions
Jeong, Yongick
- In:
Journal of promotion management : JPM
17
(
2011
)
3
,
pp. 291-315
Persistent link: https://www.econbiz.de/10009266437
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