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Do stereotypes ignite polysemy and strengthen consumer-based brand equity?
Arora, Anshu; Wu, Jun; Brown, Ulysses J., III. - In: Journal of promotion management : JPM 21 (2015) 5, pp. 531-547
Persistent link: https://www.econbiz.de/10011433540
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Contextual priming effects of television programs on commercials : the moderating effects of age
Bellman, Steven; Robinson, Jennifer A.; Reid, Ryan; … - In: Journal of promotion management : JPM 21 (2015) 5, pp. 566-583
Persistent link: https://www.econbiz.de/10011433561
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Effectiveness of indecent language in advertising on young adult consumer attitudes and purchase intent
Ilicic, Jasmina; Blakemore, Jason - In: Journal of promotion management : JPM 21 (2015) 5, pp. 614-629
Persistent link: https://www.econbiz.de/10011433573
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E-mail advertising in Syria : assessing beliefs, attitudes, and behaviors
Mahmoud, Ali Bassam - In: Journal of promotion management : JPM 21 (2015) 6, pp. 649-665
Persistent link: https://www.econbiz.de/10011433602
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Reverse transfer effect of celebrity-product congruence on the celebrity's perceived credibility
Yoo, Jae-Woong; Jin, Young Ju - In: Journal of promotion management : JPM 21 (2015) 6, pp. 666-684
Persistent link: https://www.econbiz.de/10011433611
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Consumer perceptions of credibility and selling intent among advertisements, advertorials, and editorials : a persuasion knowledge model approach
Attaran, Sharmin; Notarantonio, Elaine M.; Quigley, … - In: Journal of promotion management : JPM 21 (2015) 6, pp. 703-720
Persistent link: https://www.econbiz.de/10011433639
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When descriptive norm cues fail as persuasion agents in green supermarket advertising
Raska, David; Nichols, Bridget Satinover; Shaw, Doris - In: Journal of promotion management : JPM 21 (2015) 6, pp. 721-738
Persistent link: https://www.econbiz.de/10011433648
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Impact of "high quality, low price" appeal on consumer evaluations
Shirai, Miyuri - In: Journal of promotion management : JPM 21 (2015) 6, pp. 776-797
Persistent link: https://www.econbiz.de/10011433664
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Advertising decision makers' and consumers' perceptions of media substitutability
Golob, Urša; Podnar, Klement - In: Journal of promotion management : JPM 21 (2015) 6, pp. 798-816
Persistent link: https://www.econbiz.de/10011433666
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Advertising implications of millennials' motives and device-platform consideration sets : an exploratory study
Kassaye, W. Wossen; Hutto, Alexandra - In: Journal of promotion management : JPM 22 (2016) 1, pp. 16-33
Persistent link: https://www.econbiz.de/10011522016