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Journal of promotion management : JPM
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
38
The journal of media economics
30
Young Consumers
17
Aslib Proceedings
13
Working paper / National Bureau of Economic Research, Inc.
13
Journal of sports economics
12
Telecommunications policy : the international journal of digital economy, data sciences and new media
12
NBER working paper series
11
SpringerLink / Bücher
10
Working Papers / eSocialSciences
10
European Journal of Marketing
9
IMF Working Papers
9
MPRA Paper
9
IZA Discussion Papers
8
Kom / Kommission der Europäischen Gemeinschaften
8
Prometheus : critical studies in innovation
8
Strategic Direction
8
Working paper series
8
BLM-Schriftenreihe
7
CEPAL review
7
CEPR Discussion Papers
7
CESifo working papers
7
JMM : the international journal on media management
7
NBER Working Paper
7
CESifo Working Paper
6
Europäische Hochschulschriften / 40
6
Europäische Hochschulschriften / 5
6
Information economics and policy : IEP
6
International journal of sport finance
6
Journal of marketing communications
6
Journal of media business studies
6
Marketing Intelligence & Planning
6
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
6
Prometheus
6
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
6
Contribuciones a las Ciencias Sociales
5
Discussion paper / Centre for Economic Policy Research
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Esomar congress
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Industrial Management & Data Systems
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ECONIS (ZBW)
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1
Pinning and promotion : how local
television
stations are using Pinterest for branding and audience connectivity
Ferguson, Douglas A.
;
Greer, Clark F.
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 64-81
Persistent link: https://www.econbiz.de/10011304629
Saved in:
2
US
television
product placements declined by 15% in the first half of 2008
Saini, Anne Noyes
- In:
Journal of promotion management : JPM
14
(
2008
)
1/2
,
pp. 77-83
Persistent link: https://www.econbiz.de/10003810655
Saved in:
3
Contextual priming effects of
television
programs on commercials : the moderating effects of age
Bellman, Steven
;
Robinson, Jennifer A.
;
Reid, Ryan
; …
- In:
Journal of promotion management : JPM
21
(
2015
)
5
,
pp. 566-583
Persistent link: https://www.econbiz.de/10011433561
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