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Examining brand origin recogni...
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BORA (brand origin recognition accuracy)
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Brand
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Brand image
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Brand management
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Consumer behaviour
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Designation of origin
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Herkunftsbezeichnung
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Indonesia
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Indonesien
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International marketing
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Internationales Marketing
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Rules of origin
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brand origin
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foreign brands
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Arli, Denni
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Journal of promotion management : JPM
Asia Pacific Journal of Marketing and Logistics
5
Journal of retailing and consumer services
4
Marketing Intelligence & Planning
4
Marketing intelligence & planning
4
Young consumers : insight and ideas for responsible marketers
4
Asia Pacific journal of marketing and logistics
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Social Responsibility Journal
3
Young Consumers
3
COVID-19 and the Evolving Business Environment in Asia : The Hidden Impact on the Economy, Business and Society
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European Journal of Marketing
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International Journal of Consumer Studies
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International journal of consumer studies
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Asian journal of business ethics : AJBE
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Australian journal of management
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International Journal of Emerging Markets
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International journal of contemporary hospitality management
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International journal of emerging markets
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Journal of Business Ethics
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Journal of business ethics : JBE
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Journal of business ethics : JOBE
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Journal of hospitality marketing & management
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Journal of internet commerce
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Journal of philanthropy and marketing
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Journal of travel and tourism marketing
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Marketing Case Studies in Emerging Markets : Contemporary Multi-industry Issues and Best-practices
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Assessing brand origin recognition accuracy and its antecedents in a developing country
Tjiptono, Fandy
;
Arli, Denni
;
Dewi Retno Rosari, …
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 631-648
Persistent link: https://www.econbiz.de/10011433590
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