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What advertisers need to know about promotion in the Arab world : technology and media perspectives
Kalliny, Morris - In: Journal of promotion management : JPM 18 (2012) 4, pp. 436-457
Persistent link: https://www.econbiz.de/10009678852
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Desire for Visual Aesthetics (DVA) in the store environment : concept and measurement
Saran, Anshu; Kalliny, Morris; Minor, Michael - In: Journal of promotion management : JPM 23 (2017) 1, pp. 45-61
Persistent link: https://www.econbiz.de/10011729459
Cover Image
What Advertisers Need to Know About Promotion in the Arab World: Technology and Media Perspectives
Kalliny, Morris - In: Journal of promotion management : JPM 18 (2012) 4, pp. 436-458
Persistent link: https://www.econbiz.de/10010030631