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Does social media matter? : investigating the effect of social media features on consumer attitudes
Arli, Denni - In: Journal of promotion management : JPM 23 (2017) 4, pp. 521-539
Persistent link: https://www.econbiz.de/10011799267
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Assessing brand origin recognition accuracy and its antecedents in a developing country
Tjiptono, Fandy; Arli, Denni; Dewi Retno Rosari, … - In: Journal of promotion management : JPM 21 (2015) 6, pp. 631-648
Persistent link: https://www.econbiz.de/10011433590
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Can social media campaigns backfire? : exploring consumers' attitudes and word-of-mouth toward four social media campaigns and its implications on consumer-campaign identification
Arli, Denni; Dietrich, Timo - In: Journal of promotion management : JPM 23 (2017) 6, pp. 834-850
Persistent link: https://www.econbiz.de/10011799616