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Wine sector : companies' performance and green economy as a means of societal marketing
Bresciani, Stefano; Ferraris, Alberto; Santoro, Gabriele; … - In: Journal of promotion management : JPM 22 (2016) 2, pp. 251-267
Persistent link: https://www.econbiz.de/10011522103
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The localization choice of multinational firms’ R&D centers : a survey in the Piedmont area
Bresciani, Stefano; Ferraris, Alberto - In: Journal of promotion management : JPM 20 (2014) 4, pp. 481-499
Persistent link: https://www.econbiz.de/10010489054