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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~person:"Duhachek, Adam"
~person:"Guerreiro, João Pedro Silva Martins"
~person:"Huber, Frank"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Schlager, Tobias"
~person:"Verhoef, Peter C."
~subject:"Cultural identity"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
~subject:"Online retailing"
~type:"book"
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Duhachek, Adam
Guerreiro, João Pedro Silva Martins
Huber, Frank
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Schlager, Tobias
Verhoef, Peter C.
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Journal of promotion management : innovations in planning and applied research
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
15
Reihe: Marketing : MAR
10
Wissenschaftliche Arbeitspapiere / P / Center of Market-Oriented Product and Production Management
8
ERIM report series research in management
7
Gabler Edition Wissenschaft
4
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
4
SpringerLink / Bücher
3
Springer eBook Collection / Business and Economics
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Arbeitspapier / Institut für Marketing, Universität Mannheim
1
Econometric Institute research papers
1
Foundations and trends in marketing : FTMKT
1
Gabler Edition Wissenschaft / Spektrum wirtschaftswissenschaftliche Forschung
1
Jena research papers in business and economics : working and discussion paper series School of Economics and Business Administration Friedrich Schiller University Jena
1
Journal of business research : JBR
1
Journal of marketing communications
1
Managementorientierte Arbeitspapiere / P
1
Research series / Erasmus Universiteit Rotterdam
1
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
1
Routledge companions
1
Studiecentrum Toegepaste Economie / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
1
Tinbergen Institute research series
1
Working paper / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
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Loureiro, Sandra Maria Correia
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2019
Persistent link: https://www.econbiz.de/10012179149
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