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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~person:"Duhachek, Adam"
~person:"Huber, Frank"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Schlager, Tobias"
~person:"Verhoef, Peter C."
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
~subject:"Online retailing"
~type_genre:"Sammelwerk"
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Duhachek, Adam
Huber, Frank
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Schlager, Tobias
Verhoef, Peter C.
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Journal of promotion management : innovations in planning and applied research
Journal of business research : JBR
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Journal of marketing communications
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ECONIS (ZBW)
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Loureiro, Sandra Maria Correia
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2019
Persistent link: https://www.econbiz.de/10012179149
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