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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
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Advertising
66
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Advertising effects
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Consumer behaviour
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Internet marketing
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Feng, Yang
3
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Journal of promotion management : innovations in planning and applied research
Journal of advertising research
242
International journal of advertising : the review of marketing communications
215
International journal of advertising : the quarterly review of marketing communications
188
Journal of business research : JBR
188
Journal of advertising
185
Journal of advertising : official publication of the American Academy of Advertising
170
European Journal of Marketing
153
Journal of marketing communications
152
Spudai : oikonomikai, koinōnikai, technikai ; periodikē ekdosis tēs en Peiraiei Anotātēs Biomēchanikēs Scholēs
139
Journal of Consumer Marketing
138
Spudai / University of Piraeus : journal of economics and business
136
Applied economics
124
Economic bulletin
109
NBER working paper series
104
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
103
Managerial Finance
99
Working paper / National Bureau of Economic Research, Inc.
97
MPRA Paper
94
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
94
SpringerLink / Bücher
93
NBER Working Paper
92
Management science : journal of the Institute for Operations Research and the Management Sciences
91
Bank of Greece Working Paper
90
European journal of operational research : EJOR
89
Journal of promotion management : JPM
88
Young Consumers
84
Discussion paper / Centre for Economic Policy Research
83
Working Paper / Bank of Greece
83
Journal of marketing
76
European journal of marketing : EJM
74
Journal of historical research in marketing
74
International journal of industrial organization
70
Journal of retailing and consumer services
69
Marketing Science
69
Rivista internazionale di scienze economiche e commerciali : RiSEC ; pubblicazione trimestrale
69
CESifo working papers
66
International journal of internet marketing and advertising : IJIMA
66
Jahrbuch der Absatz- und Verbrauchsforschung
64
Journal of marketing research : JMR
64
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ECONIS (ZBW)
66
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1
Effectiveness of films, sport, celebrity or mascot to content in the
advertising
: a dilemma for global brands
Srivastava, R. K.
- In:
Journal of promotion management : innovations in …
27
(
2021
)
5
,
pp. 716-739
Persistent link: https://www.econbiz.de/10012549626
Saved in:
2
The impact of nostalgia and probability markers on the effectiveness of
advertising
creative strategies
Langaro, Daniela
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
6
,
pp. 791-811
Persistent link: https://www.econbiz.de/10012258105
Saved in:
3
Brand placement in music videos : artists, brands and products appearances in the Billboard Hot 100 from 2003 to 2016
Sánchez-Olmos, Cande
;
Castelló-Martínez, Araceli
- In:
Journal of promotion management : innovations in …
26
(
2020
)
6
,
pp. 874-892
Persistent link: https://www.econbiz.de/10012258144
Saved in:
4
The trade-off between quantity and quality of information in gender responses to
advertising
Papyrina, Veronika
- In:
Journal of promotion management : innovations in …
25
(
2019
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10012179010
Saved in:
5
Perceptions of social media's relevance and targeted advertisements
Baglione, Stephen L.
;
Tucci, Louis A.
- In:
Journal of promotion management : innovations in …
25
(
2019
)
2
,
pp. 143-160
Persistent link: https://www.econbiz.de/10012179017
Saved in:
6
Dollar-off or percent-off? : discount framing, construal levels, and
advertising
appeals
Kim, Kacy K.
;
Kim, Sujin
;
Corner, Gabrielle
;
Yoon, Sukki
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 314-327
Persistent link: https://www.econbiz.de/10012179027
Saved in:
7
Has
advertising
lost its meaning? : views of UK and US millennials : review
Laurie, Sally
;
Mortimer, Kathleen
;
Beard, Fred K.
- In:
Journal of promotion management : innovations in …
25
(
2019
)
6
,
pp. 765-782
Persistent link: https://www.econbiz.de/10012179064
Saved in:
8
Location, integration, interruption : visual properties and recognition of video game
advertising
Williams, Russell Blair
- In:
Journal of promotion management : innovations in …
26
(
2020
)
2
,
pp. 253-276
Persistent link: https://www.econbiz.de/10012179121
Saved in:
9
If a picture is worth 1000 words, how much is a video worth : the influence of ad format on ticket purchasers' ad clicks
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 416-443
Persistent link: https://www.econbiz.de/10014513559
Saved in:
10
Why is social network site
advertising
ineffective? : seeking answers using a holistic theoretical framework, multi-platform approach
Korgaonkar, Pradeep
;
Becerra, Enrique
;
Londoño, Juan Carlos
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 157-186
Persistent link: https://www.econbiz.de/10014447593
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