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Effects of instagram user-generated content on travel inspiration and planning : an extended model of technology acceptance
Zhou, Lijie; Xue, Fei - In: Journal of promotion management : innovations in … 28 (2022) 3, pp. 239-260
Persistent link: https://www.econbiz.de/10012821541
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Mavens at work : brand commitment and the moderating role of market mavens on social media engagement
Goldring, Deborah; Gong, Baiyun; Gironda, John T. - In: Journal of promotion management : innovations in … 28 (2022) 3, pp. 261-287
Persistent link: https://www.econbiz.de/10012821542
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The effects of brand involvement and messaging strategy on user responses
Cho, Su Yeon - In: Journal of promotion management : innovations in … 28 (2022) 1, pp. 42-59
Persistent link: https://www.econbiz.de/10012801955
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Social media marketing activities and brand loyalty : a meta-analysis examination
Ibrahim, Blend - In: Journal of promotion management : innovations in … 28 (2022) 1, pp. 60-90
Persistent link: https://www.econbiz.de/10012801956
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The role of commitment amongst tourists and intelligent virtual assistants
Loureiro, Sandra Maria Correia; Bilro, Ricardo Godinho - In: Journal of promotion management : innovations in … 28 (2022) 2, pp. 175-188
Persistent link: https://www.econbiz.de/10012801964
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Facebook as a promotional tool for Spanish museums 2016-2020 and COVID influence
Mas, José M.; Arilla, Ramón; Gómez, Andrés - In: Journal of promotion management : innovations in … 27 (2021) 6, pp. 812-831
Persistent link: https://www.econbiz.de/10012607292
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Augmented reality-enabled instagram game filters : key to engaging customers
Sinha, Mudita; Srivastava, Mallika - In: Journal of promotion management : innovations in … 28 (2022) 4, pp. 467-486
Persistent link: https://www.econbiz.de/10013178046
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Promoting social change : assessing how twitter was used to reduce drunk driving behaviours over New Year's Eve
Shaw, Alan - In: Journal of promotion management : innovations in … 27 (2021) 3, pp. 441-463
Persistent link: https://www.econbiz.de/10012440346
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Exploring Youtube marketing communication among 200 leading national advertisers
Park, Jae Hee; McMahan, Carolynn - In: Journal of promotion management : innovations in … 27 (2021) 4, pp. 487-502
Persistent link: https://www.econbiz.de/10012497677
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Effect of social media influencer marketing on consumers' purchase intention and the mediating role of credibility
Saima; Khan, M. Altaf - In: Journal of promotion management : innovations in … 27 (2021) 4, pp. 503-523
Persistent link: https://www.econbiz.de/10012497679