Promoting social change : assessing how twitter was used to reduce drunk driving behaviours over New Year's Eve
Year of publication: |
2021
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Authors: | Shaw, Alan |
Published in: |
Journal of promotion management : innovations in planning and applied research. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7594, ZDB-ID 2112907-1. - Vol. 27.2021, 3, p. 441-463
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Subject: | drink driving | factorial MANCOVA | social listening | social marketing | Social media | Social Web | Social web | Social Marketing | Social marketing | Sozialer Wandel | Social change | Alkoholkonsum | Alcohol consumption | Virales Marketing | Viral marketing |
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