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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
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Journal of promotion management : innovations in planning and applied research
Journal of Product & Brand Management
19
International Journal of Retail & Distribution Management
7
Journal of business research : JBR
7
European Journal of Marketing
6
Economics Series Working Papers / Department of Economics, Oxford University
3
Journal of Consumer Marketing
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Journal of retailing and consumer services
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Psychology & marketing
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Discussion Paper / Tilburg University, Center for Economic Research
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ESMT Working Paper
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ESMT working paper
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European journal of marketing : EJM
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European journal of operational research : EJOR
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International Journal of Contemporary Hospitality Management
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International Journal of Data Analysis Techniques and Strategies
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International Journal of Physical Distribution & Logistics Management
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International Journal of Social Economics
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International journal of advertising : the quarterly review of marketing communications
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International journal of contemporary hospitality management
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International journal of internet marketing and advertising : IJIMA
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Journal of Business Strategy
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Journal of Risk Finance
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Journal of banking & finance
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Journal of consumer marketing
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Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
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Journal of electronic commerce research : JECR
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Journal of marketing
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Journal of the Academy of Marketing Science
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Management Research Review
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Management research review
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Managerial Finance
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Marketing intelligence & planning
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Meditari Accountancy Research
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Online Information Review
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Property Management
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Review of Accounting and Finance
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Non-price sales promotion impact and moderator role
Jones, Joseph M.
- In:
Journal of promotion management : innovations in …
25
(
2019
)
6
,
pp. 861-889
Persistent link: https://www.econbiz.de/10012179072
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2
How do narrative structure and format influence a 360 degree video ad?
Wang, Ruoxu
;
Huang, Yan
- In:
Journal of promotion management : innovations in …
28
(
2022
)
6
,
pp. 774-794
Persistent link: https://www.econbiz.de/10013277309
Saved in:
3
Restrictively framed promotions hurt retailers : the role of promotion induced reactance
Bhatt, Siddharth Harshkant
;
Swaminathan, Srinivasan
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 77-109
Persistent link: https://www.econbiz.de/10014447585
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