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Determinants of prices for the performing arts
Estelami, Hooman; Estelami, Nicole N.; Lichtmann, John - In: Journal of promotion management : innovations in … 25 (2019) 6, pp. 890-906
Persistent link: https://www.econbiz.de/10012179074
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Has advertising lost its meaning? : views of UK and US millennials : review
Laurie, Sally; Mortimer, Kathleen; Beard, Fred K. - In: Journal of promotion management : innovations in … 25 (2019) 6, pp. 765-782
Persistent link: https://www.econbiz.de/10012179064
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What makes a consumer redeem digital coupons? : behavioral insights from grounded theory approach
Nayal, Preeti; Pandey, Neeraj - In: Journal of promotion management : innovations in … 28 (2022) 3, pp. 205-238
Persistent link: https://www.econbiz.de/10012821539
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Facebook as a promotional tool for Spanish museums 2016-2020 and COVID influence
Mas, José M.; Arilla, Ramón; Gómez, Andrés - In: Journal of promotion management : innovations in … 27 (2021) 6, pp. 812-831
Persistent link: https://www.econbiz.de/10012607292
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Online gaming and OTT consumption : an exploratory study of Generation Z
Nigam, Achint - In: Journal of promotion management : innovations in … 28 (2022) 4, pp. 420-442
Persistent link: https://www.econbiz.de/10013178044