//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Fast Polyhedral Adaptive Conjo...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Internet marketing
78
Online-Marketing
78
Consumer behaviour
56
Konsumentenverhalten
56
Social Web
54
Social web
54
Advertising effects
39
Werbewirkung
39
Advertising
34
Werbung
34
Brand management
30
Markenführung
30
social media
21
Beziehungsmarketing
17
Relationship marketing
17
Brand image
16
Markenimage
16
Viral marketing
14
Virales Marketing
14
Brand
8
Markenartikel
8
Facebook
7
purchase intention
6
Celebrity endorsement
5
Celebrity-Werbung
5
Instagram
5
Marketing management
5
Marketingmanagement
5
Mobile communications
5
Mobilkommunikation
5
advertising
5
social media marketing
5
Corporate Social Responsibility
4
Corporate social responsibility
4
Customer integration
4
Kundenintegration
4
Mobile Marketing
4
Mobile marketing
4
Online retailing
4
Online-Handel
4
more ...
less ...
Online availability
All
Undetermined
76
Free
3
Type of publication
All
Article
79
Type of publication (narrower categories)
All
Article in journal
79
Aufsatz in Zeitschrift
79
Language
All
English
79
Author
All
Loureiro, Sandra Maria Correia
4
Sarmento, Eduardo Moraes
3
Feng, Yang
2
Guerreiro, João Pedro Silva Martins
2
Ibrahim, Blend
2
Kim, Eunyoung
2
Kim, Mikyoung
2
Rita, Paulo
2
Shen, Fuyuan
2
Stewart, Kristin
2
Wei, Lewen
2
Xue, Fei
2
Zhou, Lijie
2
Ababneh, Bashar
1
Abbasi, Amir Zaib
1
Alhouti, Sarah
1
Aljarah, Ahmad
1
Almodarresi, Seyed Mahdi Alhosseini
1
Ardekani, Saeid Saeida
1
Arilla, Ramón
1
Arora, Anshu
1
Arora, Nilesh
1
Arora, Nupur
1
Azevedo, António
1
Backes, Kayla
1
Baglione, Stephen L.
1
Bahtiar Mohamad
1
Bang Nguyen Viet
1
Basaran Borsai, Anne Marie
1
Beard, Fred K.
1
Becerra, Enrique
1
Bilro, Ricardo Godinho
1
Biswal, Santosh Kumar
1
Boeck, Harold
1
Boutsouki, Christina
1
Burroughs, Benjamin
1
Chakraborty, Uttam
1
Chan, Kara
1
Chen, Chun-Hsien
1
Cho, Su Yeon
1
more ...
less ...
Published in...
All
Journal of promotion management : innovations in planning and applied research
Journal of business research : JBR
397
NBER working paper series
358
Working paper / National Bureau of Economic Research, Inc.
327
NBER Working Paper
294
International journal of internet marketing and advertising : IJIMA
216
Journal of retailing and consumer services
207
SpringerLink / Bücher
198
Discussion paper series / IZA
173
OECD Environment Statistics
141
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
136
Journal of advertising research
127
Insurance / Mathematics & economics
124
International journal of advertising : the review of marketing communications
124
Journal of marketing communications
118
Policy research working paper : WPS
116
Tourism management : research, policies, practice
116
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
115
IZA Discussion Paper
114
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
113
Management science : journal of the Institute for Operations Research and the Management Sciences
112
International journal of hospitality management
108
Working paper
108
Technological forecasting & social change : an international journal
105
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
103
Springer eBook Collection
102
European journal of operational research : EJOR
97
International journal of electronic marketing and retailing : IJEMR
95
CESifo working papers
94
Information systems research : ISR
89
Industrial marketing management : the international journal for industrial and high-tech firms
86
Working paper / Oxford Poverty & Human Development Initiative
86
World Bank E-Library Archive
85
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
84
Economics letters
82
Discussion paper / Centre for Economic Policy Research
81
Journal of internet commerce
80
World Bank Policy Research Working Paper
80
Journal of economic inequality
78
Discussion paper
77
more ...
less ...
Source
All
ECONIS (ZBW)
79
Showing
1
-
10
of
79
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Effects of instagram user-generated content on travel inspiration and planning : an extended model of technology acceptance
Zhou, Lijie
;
Xue, Fei
- In:
Journal of promotion management : innovations in …
28
(
2022
)
3
,
pp. 239-260
Persistent link: https://www.econbiz.de/10012821541
Saved in:
2
Mavens at work : brand commitment and the moderating role of market mavens on social media engagement
Goldring, Deborah
;
Gong, Baiyun
;
Gironda, John T.
- In:
Journal of promotion management : innovations in …
28
(
2022
)
3
,
pp. 261-287
Persistent link: https://www.econbiz.de/10012821542
Saved in:
3
Impact of beauty vlogger's credibility and popularity on ewom sharing intention : the mediating role of parasocial interaction
Manchanda, Parul
;
Arora, Nupur
;
Sethi, Vaishali
- In:
Journal of promotion management : innovations in …
28
(
2022
)
3
,
pp. 379-412
Persistent link: https://www.econbiz.de/10012821548
Saved in:
4
The effects of brand involvement and messaging strategy on user responses
Cho, Su Yeon
- In:
Journal of promotion management : innovations in …
28
(
2022
)
1
,
pp. 42-59
Persistent link: https://www.econbiz.de/10012801955
Saved in:
5
Social media marketing activities and brand loyalty : a meta-analysis examination
Ibrahim, Blend
- In:
Journal of promotion management : innovations in …
28
(
2022
)
1
,
pp. 60-90
Persistent link: https://www.econbiz.de/10012801956
Saved in:
6
Metaphors and body copy in online advertising effectiveness
Hatzithomas, Leonidas
;
Manolopoulou, Aikaterini
; …
- In:
Journal of promotion management : innovations in …
27
(
2021
)
5
,
pp. 642-672
Persistent link: https://www.econbiz.de/10012549623
Saved in:
7
E-commerce customer attraction : digital marketing techniques, evolution and dynamics across firms
Ponzoa, José M.
;
Erdmann, Anett
- In:
Journal of promotion management : innovations in …
27
(
2021
)
5
,
pp. 697-715
Persistent link: https://www.econbiz.de/10012549625
Saved in:
8
Joy to the (shopper) world : an S-O-R view of digital place-based media in upmarket shopping malls
Roux, Amarentia Thérèse
;
Maree, Tania
- In:
Journal of promotion management : innovations in …
27
(
2021
)
7
,
pp. 1031-1060
Persistent link: https://www.econbiz.de/10012623363
Saved in:
9
Facebook as a promotional tool for Spanish museums 2016-2020 and COVID influence
Mas, José M.
;
Arilla, Ramón
;
Gómez, Andrés
- In:
Journal of promotion management : innovations in …
27
(
2021
)
6
,
pp. 812-831
Persistent link: https://www.econbiz.de/10012607292
Saved in:
10
Augmented reality-enabled instagram game filters : key to engaging customers
Sinha, Mudita
;
Srivastava, Mallika
- In:
Journal of promotion management : innovations in …
28
(
2022
)
4
,
pp. 467-486
Persistent link: https://www.econbiz.de/10013178046
Saved in:
1
2
3
4
5
6
7
8
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->