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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
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Brand equitiy : leveraging bra...
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Brand management
76
Markenführung
76
Consumer behaviour
66
Konsumentenverhalten
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Brand image
54
Markenimage
54
Internet marketing
30
Online-Marketing
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Loureiro, Sandra Maria Correia
8
Yang, Jing
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Bang Nguyen Viet
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Sarmento, Eduardo Moraes
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Bilro, Ricardo Godinho
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Guerreiro, João Pedro Silva Martins
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Ibrahim, Blend
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Mundel, Juan
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Rita, Paulo
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Xue, Fei
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Aljarah, Ahmad
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Amjad, Fiza
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Anghelcev, George
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Journal of promotion management : innovations in planning and applied research
Journal of business research : JBR
825
The journal of brand management : an international journal
631
The journal of product & brand management
416
SpringerLink / Bücher
376
Journal of retailing and consumer services
367
International Marketing Review
251
International marketing review
197
Psychology & marketing
185
Journal of global marketing
179
European journal of marketing : EJM
178
Journal of Product & Brand Management
178
European Journal of Marketing
165
Industrial marketing management : the international journal for industrial and high-tech firms
161
Asia Pacific journal of marketing and logistics
158
Journal of marketing communications
149
Journal of international marketing
148
Marketing intelligence & planning
142
Journal of strategic marketing
141
Journal of marketing management : MM
140
International journal of hospitality management
136
Strategic Direction
136
Tourism management : research, policies, practice
129
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
124
Journal of travel and tourism marketing
122
Journal of advertising research
117
Journal of the Academy of Marketing Science
115
Journal of marketing
114
Journal of international consumer marketing
108
International journal of advertising : the quarterly review of marketing communications
107
Springer eBook Collection
105
The IUP journal of brand management : IJBRM
103
Journal of fashion marketing and management
99
Innovatives Markenmanagement
89
Marketing letters : a journal of research in marketing
89
International journal of internet marketing and advertising : IJIMA
86
Journal of promotion management : JPM
86
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
85
Research
84
The journal of consumer marketing
84
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ECONIS (ZBW)
86
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1
Impact of internal brand management on brand performance : an empirical investigation of fashion brand
Aslam, Madiha
;
Gillani, Syed Hussain Mustafa
;
Usman, …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
3
,
pp. 405-426
Persistent link: https://www.econbiz.de/10013550364
Saved in:
2
Impact of online reviews on consumer's hotel booking intentions : does brand image mediate?
Chakraborty, Uttam
;
Biswal, Santosh Kumar
- In:
Journal of promotion management : innovations in …
26
(
2020
)
7
,
pp. 943-963
Persistent link: https://www.econbiz.de/10012287155
Saved in:
3
The influence of sport sponsorship on brand equity in South Africa
Maanda, Penelope Maserame
;
Abratt, Russell
;
Mingione, …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
6
,
pp. 812-835
Persistent link: https://www.econbiz.de/10012258108
Saved in:
4
Perceived guest house brand value : the influence of web interactivity on brand image and brand awareness
Matikiti-Manyevere, Rosemary
;
Roberts-Lombard, Mornay
; …
- In:
Journal of promotion management : innovations in …
27
(
2021
)
2
,
pp. 250-277
Persistent link: https://www.econbiz.de/10012423611
Saved in:
5
Brand storytelling on websites : the role of empathy on repurchase intentions for PCs and smartphones
Kato, Takumi
- In:
Journal of promotion management : innovations in …
29
(
2023
)
1
,
pp. 27-44
Persistent link: https://www.econbiz.de/10013483012
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6
Effectiveness of films, sport, celebrity or mascot to content in the advertising : a dilemma for global brands
Srivastava, R. K.
- In:
Journal of promotion management : innovations in …
27
(
2021
)
5
,
pp. 716-739
Persistent link: https://www.econbiz.de/10012549626
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7
How destination brand equity and destination brand authenticity influence destination visit intention : evidence from the United Arab Emirates
Kumail, Tafazal
;
Al Qeed, Marzouq Ayed
;
Aburumman, Asad
; …
- In:
Journal of promotion management : innovations in …
28
(
2022
)
3
,
pp. 332-358
Persistent link: https://www.econbiz.de/10012821546
Saved in:
8
The effects of brand involvement and messaging strategy on user responses
Cho, Su Yeon
- In:
Journal of promotion management : innovations in …
28
(
2022
)
1
,
pp. 42-59
Persistent link: https://www.econbiz.de/10012801955
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9
Why does this brand speak to me? : conceptualization, scale development, and validation of brand relevance
Guèvremont, Amélie
;
Durif, Fabien
;
Grappe, Cindy G.
- In:
Journal of promotion management : innovations in …
27
(
2021
)
5
,
pp. 609-629
Persistent link: https://www.econbiz.de/10012549621
Saved in:
10
Post-recall stock market signals : the impact of ad spending on sales performance
Huang, Jianping
;
Radighieri, Jeffrey P.
- In:
Journal of promotion management : innovations in …
27
(
2021
)
6
,
pp. 765-787
Persistent link: https://www.econbiz.de/10012607289
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