Impact of online reviews on consumer's hotel booking intentions : does brand image mediate?
Year of publication: |
2020
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Authors: | Chakraborty, Uttam ; Biswal, Santosh Kumar |
Published in: |
Journal of promotion management : innovations in planning and applied research. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7594, ZDB-ID 2112907-1. - Vol. 26.2020, 7, p. 943-963
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Subject: | attribution theory | brand communication | brand image | hotel booking intentions | mediation effect | Online reviews | Markenimage | Brand image | Hotellerie | Hotel industry | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing |
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