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The trade-off between quantity and quality of information in gender responses to advertising
Papyrina, Veronika - In: Journal of promotion management : innovations in … 25 (2019) 1, pp. 1-19
Persistent link: https://www.econbiz.de/10012179010
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Perceptions of social media's relevance and targeted advertisements
Baglione, Stephen L.; Tucci, Louis A. - In: Journal of promotion management : innovations in … 25 (2019) 2, pp. 143-160
Persistent link: https://www.econbiz.de/10012179017
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Exploring the influence of celebrity worship on brand attitude, advertisement attitude, and purchase intention
Singh, Ramendra Pratap; Banerjee, Neelotpaul - In: Journal of promotion management : innovations in … 25 (2019) 2, pp. 225-251
Persistent link: https://www.econbiz.de/10012179021
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Dollar-off or percent-off? : discount framing, construal levels, and advertising appeals
Kim, Kacy K.; Kim, Sujin; Corner, Gabrielle; Yoon, Sukki - In: Journal of promotion management : innovations in … 25 (2019) 3, pp. 314-327
Persistent link: https://www.econbiz.de/10012179027
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The state of augmented reality advertising around the globe : a multi-cultural content analysis
Feng, Yang; Mueller, Barbara - In: Journal of promotion management : innovations in … 25 (2019) 4, pp. 453-475
Persistent link: https://www.econbiz.de/10012179038
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Ten years of "social media marketing" research in the journal of promotion management : research synthesis, emerging themes, and new directions
Arora, Anshu; Sanni, Saidat Abidemi - In: Journal of promotion management : innovations in … 25 (2019) 4, pp. 476-499
Persistent link: https://www.econbiz.de/10012179039
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The moderating effects of status-consumption motive and age in the relationship between CSR advertising appeal type and purchase intentions
Zhao, Wen; Lee, Yoon-Joo - In: Journal of promotion management : innovations in … 25 (2019) 4, pp. 520-540
Persistent link: https://www.econbiz.de/10012179043
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Extending expectancy violations theory to multiplayer online games : the structure and effects of expectations on attitude toward the advertising, attitude toward the brand, and pu...
Evans, Nathaniel J.; Bang, Hye Jin - In: Journal of promotion management : innovations in … 25 (2019) 4, pp. 589-608
Persistent link: https://www.econbiz.de/10012179047
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Has advertising lost its meaning? : views of UK and US millennials : review
Laurie, Sally; Mortimer, Kathleen; Beard, Fred K. - In: Journal of promotion management : innovations in … 25 (2019) 6, pp. 765-782
Persistent link: https://www.econbiz.de/10012179064
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The meaning and effectiveness of billboard advertising in least developed countries : the case of Ethiopia
Gebreselassie, Andinet Worku; Bougie, Roger - In: Journal of promotion management : innovations in … 25 (2019) 6, pp. 827-860
Persistent link: https://www.econbiz.de/10012179069