The moderating effects of status-consumption motive and age in the relationship between CSR advertising appeal type and purchase intentions
Year of publication: |
2019
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Authors: | Zhao, Wen ; Lee, Yoon-Joo |
Published in: |
Journal of promotion management : innovations in planning and applied research. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7594, ZDB-ID 2112907-1. - Vol. 25.2019, 4, p. 520-540
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Subject: | advertising appeals | corporate social responsibility advertising | purchasing intentions | status-consumption motives | value-expressive motives | Corporate Social Responsibility | Corporate social responsibility | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Motivation | Werbung | Advertising | Leistungsmotivation | Work motivation |
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