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Culture, perceived value, and advertising acceptance : a cross-cultural study on mobile advertising
Liu, Fang; Kanso, Ali; Zhang, Yong; Olaru, Doina - In: Journal of promotion management : innovations in … 25 (2019) 7, pp. 1028-1058
Persistent link: https://www.econbiz.de/10012179089
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Determinants of young consumers' attitude toward mobile advertising : the role of regulatory focus
Kim, Mikyoung - In: Journal of promotion management : innovations in … 26 (2020) 2, pp. 186-206
Persistent link: https://www.econbiz.de/10012179117
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An SEM-ANP multi-criteria evaluation model for mobile advertising that affect purchase intentions : perspectives on the values of context awareness and flow experience
Hsu, Tsuen-Ho; Tang, Jia-Wei; Chen, Chun-Hsien - In: Journal of promotion management : innovations in … 29 (2023) 3, pp. 383-404
Persistent link: https://www.econbiz.de/10013550353
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A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander; Garcia-Duque, Jorge - In: Journal of promotion management : innovations in … 29 (2023) 8, pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
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Ten years of "social media marketing" research in the journal of promotion management : research synthesis, emerging themes, and new directions
Arora, Anshu; Sanni, Saidat Abidemi - In: Journal of promotion management : innovations in … 25 (2019) 4, pp. 476-499
Persistent link: https://www.econbiz.de/10012179039
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Fake ads : the influence of counterfeit native ads on brands and consumers
Grigsby, Jamie L. - In: Journal of promotion management : innovations in … 26 (2020) 4, pp. 569-592
Persistent link: https://www.econbiz.de/10012179143
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Empathy toward social media advertisements : the moderating role of ad intrusiveness
Arora, Nilesh; Rana, Meghna; Prashar, Sanjeev - In: Journal of promotion management : innovations in … 29 (2023) 4, pp. 535-568
Persistent link: https://www.econbiz.de/10013550372
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What makes customers more engaged on social media? : an investigation of customers' responses to brand-generated content on Twitter
Sharief, Omar; Elsharnouby, Tamer H. - In: Journal of promotion management : innovations in … 30 (2024) 1, pp. 49-76
Persistent link: https://www.econbiz.de/10014447584
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Using funny memes for social media marketing : the moderating role of bandwagon cues
Yang, Guolan - In: Journal of promotion management : innovations in … 28 (2022) 7, pp. 944-960
Persistent link: https://www.econbiz.de/10013357210
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Effects of instagram user-generated content on travel inspiration and planning : an extended model of technology acceptance
Zhou, Lijie; Xue, Fei - In: Journal of promotion management : innovations in … 28 (2022) 3, pp. 239-260
Persistent link: https://www.econbiz.de/10012821541