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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
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Journal of promotion management : innovations in planning and applied research
Journal of business research : JBR
531
Technological forecasting & social change : an international journal
357
SpringerLink / Bücher
328
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
271
Journal of retailing and consumer services
257
International journal of business information systems : IJBIS
220
HMD : Praxis der Wirtschaftsinformatik
176
Information systems research : ISR
172
International journal of internet marketing and advertising : IJIMA
160
Journal of management information systems : JMIS
153
Tourism management : research, policies, practice
153
Journal of information & knowledge management : JIKM
143
Springer eBook Collection
122
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
119
Premier reference source
117
Industrial marketing management : the international journal for industrial and high-tech firms
115
International journal of hospitality management
113
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
112
Electronic commerce research
111
Business horizons
109
Management science : journal of the Institute for Operations Research and the Management Sciences
99
International journal of networking and virtual organisations : IJNVO
98
Management information systems : mis quarterly
98
International journal of production research
95
European journal of operational research : EJOR
87
International journal of advertising : the review of marketing communications
87
Journal of marketing communications
87
Psychology & marketing
86
Information systems and e-business management : ISeB
82
Journal of internet commerce
80
Cogent business & management
77
IEEE transactions on engineering management : EM
77
Journal of travel and tourism marketing
76
International journal of electronic marketing and retailing : IJEMR
74
Journal of marketing management : MM
73
Journal of organizational computing and electronic commerce
73
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
72
International journal of electronic commerce : IJEC
69
Journal of electronic commerce research : JECR
68
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ECONIS (ZBW)
74
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1
Analyzing Madeira and Bermuda as two different destinations : a text mining approach
Ferreira, Eduardo Sarmento
;
Loureiro, Sandra Maria Correia
- In:
Journal of promotion management : innovations in …
28
(
2022
)
6
,
pp. 687-701
Persistent link: https://www.econbiz.de/10013277298
Saved in:
2
Effects of instagram user-generated content on travel inspiration and planning : an extended model of technology acceptance
Zhou, Lijie
;
Xue, Fei
- In:
Journal of promotion management : innovations in …
28
(
2022
)
3
,
pp. 239-260
Persistent link: https://www.econbiz.de/10012821541
Saved in:
3
Mavens at work : brand commitment and the moderating role of market mavens on social media engagement
Goldring, Deborah
;
Gong, Baiyun
;
Gironda, John T.
- In:
Journal of promotion management : innovations in …
28
(
2022
)
3
,
pp. 261-287
Persistent link: https://www.econbiz.de/10012821542
Saved in:
4
The effects of brand involvement and messaging strategy on user responses
Cho, Su Yeon
- In:
Journal of promotion management : innovations in …
28
(
2022
)
1
,
pp. 42-59
Persistent link: https://www.econbiz.de/10012801955
Saved in:
5
Social media marketing activities and brand loyalty : a meta-analysis examination
Ibrahim, Blend
- In:
Journal of promotion management : innovations in …
28
(
2022
)
1
,
pp. 60-90
Persistent link: https://www.econbiz.de/10012801956
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6
The role of commitment amongst tourists and intelligent virtual assistants
Loureiro, Sandra Maria Correia
;
Bilro, Ricardo Godinho
- In:
Journal of promotion management : innovations in …
28
(
2022
)
2
,
pp. 175-188
Persistent link: https://www.econbiz.de/10012801964
Saved in:
7
Facebook as a promotional tool for Spanish museums 2016-2020 and COVID influence
Mas, José M.
;
Arilla, Ramón
;
Gómez, Andrés
- In:
Journal of promotion management : innovations in …
27
(
2021
)
6
,
pp. 812-831
Persistent link: https://www.econbiz.de/10012607292
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8
Augmented reality-enabled instagram game filters : key to engaging customers
Sinha, Mudita
;
Srivastava, Mallika
- In:
Journal of promotion management : innovations in …
28
(
2022
)
4
,
pp. 467-486
Persistent link: https://www.econbiz.de/10013178046
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9
Promoting social change : assessing how twitter was used to reduce drunk driving behaviours over New Year's Eve
Shaw, Alan
- In:
Journal of promotion management : innovations in …
27
(
2021
)
3
,
pp. 441-463
Persistent link: https://www.econbiz.de/10012440346
Saved in:
10
Exploring Youtube marketing communication among 200 leading national advertisers
Park, Jae Hee
;
McMahan, Carolynn
- In:
Journal of promotion management : innovations in …
27
(
2021
)
4
,
pp. 487-502
Persistent link: https://www.econbiz.de/10012497677
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