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What makes a consumer redeem digital coupons? : behavioral insights from grounded theory approach
Nayal, Preeti; Pandey, Neeraj - In: Journal of promotion management : innovations in … 28 (2022) 3, pp. 205-238
Persistent link: https://www.econbiz.de/10012821539
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Promotional framing of green products : mediating role of sale proneness
Tripathi, Avinash; Pandey, Neeraj - In: Journal of promotion management : innovations in … 25 (2019) 7, pp. 983-1008
Persistent link: https://www.econbiz.de/10012179086
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Redemption intention of coupons : a meta-analytical review and future directions
Nayal, Preeti; Pandey, Neeraj - In: Journal of promotion management : innovations in … 26 (2020) 3, pp. 372-395
Persistent link: https://www.econbiz.de/10012179133