Promotional framing of green products : mediating role of sale proneness
Year of publication: |
2019
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Authors: | Tripathi, Avinash ; Pandey, Neeraj |
Published in: |
Journal of promotion management : innovations in planning and applied research. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7594, ZDB-ID 2112907-1. - Vol. 25.2019, 7, p. 983-1008
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Subject: | emerging economies | green products | hedonic | price discount | pricing | promotional frames | sale proneness | Hedonischer Preisindex | Hedonic price index | Verkaufsförderung | Sales promotion | Preismanagement | Pricing strategy | Öko-Produkt | Sustainable product | Konsumentenverhalten | Consumer behaviour | Prospect Theory | Prospect theory |
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