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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
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Kundenbindungsprogramm
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Journal of promotion management : innovations in planning and applied research
International journal of Indian culture and business management
7
International journal of business competition and growth : IJBCG
2
International journal of management practice : IJMP
2
Journal of business research : JBR
2
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
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Journal of revenue and pricing management
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Asia Pacific Journal of Marketing and Logistics
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Asia Pacific journal of marketing and logistics
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Asian Case Research Journal (ACRJ)
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Australasian marketing journal
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Benchmarking: An International Journal
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Cleaner and responsible consumption
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Global business and organizational excellence : GBOE
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Health marketing quarterly
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International Marketing Review
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International journal of contemporary hospitality management
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International journal of global business and competitiveness : a journal of Global Institute of Flexible Systems Management
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International journal of pharmaceutical and healthcare marketing
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International journal of product development : IJPD
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International journal of revenue management : IJRM
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Journal of Business & Industrial Marketing
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Journal of Consumer Affairs
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Journal of Consumer Marketing
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Journal of consumer marketing
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Journal of fashion marketing and management
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Journal of international consumer marketing
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Journal of internet commerce
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Journal of strategic marketing
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Marketing intelligence & planning
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New techniques for brand management in the healthcare sector
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Psychology & marketing
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The international review of retail, distribution and consumer research
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Redemption intention of coupons : a meta-analytical review and future directions
Nayal, Preeti
;
Pandey, Neeraj
- In:
Journal of promotion management : innovations in …
26
(
2020
)
3
,
pp. 372-395
Persistent link: https://www.econbiz.de/10012179133
Saved in:
2
What makes a consumer redeem digital coupons? : behavioral insights from grounded theory approach
Nayal, Preeti
;
Pandey, Neeraj
- In:
Journal of promotion management : innovations in …
28
(
2022
)
3
,
pp. 205-238
Persistent link: https://www.econbiz.de/10012821539
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