Narrow search
Showing 1 - 3 of 3
Cover Image
That's what I was looking for! : congruence and perceived information relevance of online customer reviews
Lee, Garim; Kim, Hye-yŏng - In: Journal of promotion management : innovations in … 28 (2022) 8, pp. 1165-1189
Persistent link: https://www.econbiz.de/10013417001
Cover Image
Does in-Stream video advertising work? : effects of position and congruence on consumer responses
Freeman, Jason; Wei, Lewen; Yang, Hyun; Shen, Fuyuan - In: Journal of promotion management : innovations in … 28 (2022) 5, pp. 515-536
Persistent link: https://www.econbiz.de/10013277285
Cover Image
Korean consumers' responses to Nike's "Women's Just Do It" femvertising campaign
Um, Nam-Hyun - In: Journal of promotion management : innovations in … 28 (2022) 5, pp. 650-668
Persistent link: https://www.econbiz.de/10013277291