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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
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Advertising
66
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Advertising effects
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Consumer behaviour
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Journal of promotion management : innovations in planning and applied research
Advances in developing human resources : ADHR
265
SpringerLink / Bücher
261
Journal of advertising research
259
International journal of advertising : the review of marketing communications
215
Journal of business research : JBR
207
International journal of advertising : the quarterly review of marketing communications
192
Journal of advertising
192
Human resource development international : enhancing performance, learning and integrity
179
Journal of advertising : official publication of the American Academy of Advertising
178
Journal of marketing communications
156
Industrial and Commercial Training
148
European Journal of Marketing
144
Journal of Consumer Marketing
138
Human resource development review : HRD review
104
Human resource development quarterly
99
Management science : journal of the Institute for Operations Research and the Management Sciences
96
Human Resource Management International Digest
92
Journal of vocational behavior
91
MPRA Paper
91
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
91
NBER working paper series
89
Human resource development international : HRDI
86
Journal of promotion management : JPM
86
Young Consumers
83
Economics Papers from University Paris Dauphine
81
Journal of marketing
79
European journal of marketing : EJM
78
Europäische Hochschulschriften / 5
78
Journal of historical research in marketing
77
European journal of operational research : EJOR
75
Strategic Direction
73
Career Development International
71
Journal of marketing research : JMR
70
Marketing Science
70
Handbuch Personalentwicklung : die Praxis der Personalbildung, Personalförderung und Arbeitsstrukturierung
68
Working paper / National Bureau of Economic Research, Inc.
68
Journal of Management Development
67
The journal of management development
67
Journal of retailing and consumer services
66
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ECONIS (ZBW)
67
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1
Effectiveness of films, sport, celebrity or mascot to content in the
advertising
: a dilemma for global brands
Srivastava, R. K.
- In:
Journal of promotion management : innovations in …
27
(
2021
)
5
,
pp. 716-739
Persistent link: https://www.econbiz.de/10012549626
Saved in:
2
The impact of nostalgia and probability markers on the effectiveness of
advertising
creative strategies
Langaro, Daniela
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
6
,
pp. 791-811
Persistent link: https://www.econbiz.de/10012258105
Saved in:
3
Brand placement in music videos : artists, brands and products appearances in the Billboard Hot 100 from 2003 to 2016
Sánchez-Olmos, Cande
;
Castelló-Martínez, Araceli
- In:
Journal of promotion management : innovations in …
26
(
2020
)
6
,
pp. 874-892
Persistent link: https://www.econbiz.de/10012258144
Saved in:
4
The trade-off between quantity and quality of information in gender responses to
advertising
Papyrina, Veronika
- In:
Journal of promotion management : innovations in …
25
(
2019
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10012179010
Saved in:
5
Perceptions of social media's relevance and targeted advertisements
Baglione, Stephen L.
;
Tucci, Louis A.
- In:
Journal of promotion management : innovations in …
25
(
2019
)
2
,
pp. 143-160
Persistent link: https://www.econbiz.de/10012179017
Saved in:
6
Dollar-off or percent-off? : discount framing, construal levels, and
advertising
appeals
Kim, Kacy K.
;
Kim, Sujin
;
Corner, Gabrielle
;
Yoon, Sukki
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 314-327
Persistent link: https://www.econbiz.de/10012179027
Saved in:
7
Has
advertising
lost its meaning? : views of UK and US millennials : review
Laurie, Sally
;
Mortimer, Kathleen
;
Beard, Fred K.
- In:
Journal of promotion management : innovations in …
25
(
2019
)
6
,
pp. 765-782
Persistent link: https://www.econbiz.de/10012179064
Saved in:
8
Location, integration, interruption : visual properties and recognition of video game
advertising
Williams, Russell Blair
- In:
Journal of promotion management : innovations in …
26
(
2020
)
2
,
pp. 253-276
Persistent link: https://www.econbiz.de/10012179121
Saved in:
9
If a picture is worth 1000 words, how much is a video worth : the influence of ad format on ticket purchasers' ad clicks
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 416-443
Persistent link: https://www.econbiz.de/10014513559
Saved in:
10
Why is social network site
advertising
ineffective? : seeking answers using a holistic theoretical framework, multi-platform approach
Korgaonkar, Pradeep
;
Becerra, Enrique
;
Londoño, Juan Carlos
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 157-186
Persistent link: https://www.econbiz.de/10014447593
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