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Exploring Youtube marketing communication among 200 leading national advertisers
Park, Jae Hee; McMahan, Carolynn - In: Journal of promotion management : innovations in … 27 (2021) 4, pp. 487-502
Persistent link: https://www.econbiz.de/10012497677
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Effect of social media influencer marketing on consumers' purchase intention and the mediating role of credibility
Saima; Khan, M. Altaf - In: Journal of promotion management : innovations in … 27 (2021) 4, pp. 503-523
Persistent link: https://www.econbiz.de/10012497679
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(Over)eating with our eyes : an examination of mukbang influencer marketing and consumer engagement with food brands
Dam, Linda; Basaran Borsai, Anne Marie; Burroughs, Benjamin - In: Journal of promotion management : innovations in … 30 (2024) 2, pp. 227-251
Persistent link: https://www.econbiz.de/10014447612
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A comparison of lifestyle marketing and brand influencer advertising for Generation Z Instagram users
Hazari, Sunil; Sethna, Beheruz N. - In: Journal of promotion management : innovations in … 29 (2023) 4, pp. 491-534
Persistent link: https://www.econbiz.de/10013550371
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Consumer responses to covert marketing communications : a case of native advertising disclosure in news contexts
Ju, Ilwoo; Lee, Hyunmin; Sherrick, Brett - In: Journal of promotion management : innovations in … 28 (2022) 7, pp. 1107-1128
Persistent link: https://www.econbiz.de/10013357218
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Consumer culture and political ideology plots in social media campaigns
Oyedele, Adesegun; Hernandez, Monica D.; Backes, Kayla - In: Journal of promotion management : innovations in … 25 (2019) 1, pp. 108-127
Persistent link: https://www.econbiz.de/10012179016
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Perceptions of social media's relevance and targeted advertisements
Baglione, Stephen L.; Tucci, Louis A. - In: Journal of promotion management : innovations in … 25 (2019) 2, pp. 143-160
Persistent link: https://www.econbiz.de/10012179017
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Where is the security blanket? : developing social media marketing capability as a shield from perceived cybersecurity risk
Mathur, Manisha - In: Journal of promotion management : innovations in … 25 (2019) 2, pp. 200-224
Persistent link: https://www.econbiz.de/10012179020
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The effectiveness of brand- and customer-centric content strategies at generating shares, "likes", and comments
Chwialkowska, Agnieszka - In: Journal of promotion management : innovations in … 25 (2019) 2, pp. 270-300
Persistent link: https://www.econbiz.de/10012179023
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Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira; Loureiro, Sandra Maria Correia; … - In: Journal of promotion management : innovations in … 25 (2019) 3, pp. 304-313
Persistent link: https://www.econbiz.de/10012179025