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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
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Journal of promotion management : innovations in planning and applied research
Journal of retailing and consumer services
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The European retail digest : the authoritative guide to trends and developments in retailing across Europe
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Why does this brand speak to me? : conceptualization, scale development, and validation of brand relevance
Guèvremont, Amélie
;
Durif, Fabien
;
Grappe, Cindy G.
- In:
Journal of promotion management : innovations in …
27
(
2021
)
5
,
pp. 609-629
Persistent link: https://www.econbiz.de/10012549621
Saved in:
2
The impact of eco-design packaging on food waste avoidance : a conceptual framework
Zeng, Tian
;
Durif, Fabien
- In:
Journal of promotion management : innovations in …
26
(
2020
)
5
,
pp. 768-790
Persistent link: https://www.econbiz.de/10012258088
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