What claims best convey the quality of retailers' standard private label products?
Year of publication: |
2023
|
---|---|
Authors: | Louis, Didier ; Lombart, Cindy ; Grappe, Cindy G. ; Durif, Fabien ; Florence, Charton-Vachet ; Untilov, Olga |
Published in: |
International journal of retail and distribution management. - Bingley : Emerald, ISSN 1758-6690, ZDB-ID 2032071-1. - Vol. 51.2023, 11, p. 1569-1587
|
Subject: | Claim | CSR | Private label | Handelsmarke | Store brand | Corporate Social Responsibility | Corporate social responsibility | Einzelhandel | Retail trade | Markenführung | Brand management |
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