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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
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Journal of promotion management : innovations in planning and applied research
Journal of business research : JBR
491
Technological forecasting & social change : an international journal
245
Journal of retailing and consumer services
238
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
211
SpringerLink / Bücher
171
International journal of internet marketing and advertising : IJIMA
158
Information systems research : ISR
148
NBER working paper series
138
Discussion paper series / IZA
135
Journal of management information systems : JMIS
124
Tourism management : research, policies, practice
122
Working paper / National Bureau of Economic Research, Inc.
117
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
114
NBER Working Paper
109
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
CESifo working papers
104
International journal of hospitality management
101
Psychology & marketing
97
Industrial marketing management : the international journal for industrial and high-tech firms
94
Management science : journal of the Institute for Operations Research and the Management Sciences
94
Business horizons
91
International journal of advertising : the review of marketing communications
91
International journal of business information systems : IJBIS
91
Springer eBook Collection
86
Electronic commerce research
84
Journal of marketing communications
83
Management information systems : mis quarterly
77
International journal of networking and virtual organisations : IJNVO
76
Journal of internet commerce
76
Journal of travel and tourism marketing
74
Journal of marketing management : MM
72
Journal of economic behavior & organization : JEBO
71
Cogent business & management
69
The journal of brand management : an international journal
69
The journal of product & brand management
69
International journal of electronic marketing and retailing : IJEMR
68
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
68
Journal of information & knowledge management : JIKM
67
Journal of marketing
67
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ECONIS (ZBW)
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1
Exploring the determinants of
instagram
as a social network for online consumer-brand relationship
Loureiro, Sandra Maria Correia
;
Sarmento, Eduardo Moraes
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 354-366
Persistent link: https://www.econbiz.de/10012179030
Saved in:
2
How fashion brands engage on social media : a netnography approach
Loureiro, Sandra Maria Correia
;
Serra, Jessica
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 367-378
Persistent link: https://www.econbiz.de/10012179031
Saved in:
3
Fostering online relationships with brands through websites and social media brand pages
Pinto, Luisa
;
Loureiro, Sandra Maria Correia
;
Rita, Paulo
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 379-393
Persistent link: https://www.econbiz.de/10012179032
Saved in:
4
A comparison of lifestyle marketing and brand influencer advertising for Generation Z
Instagram
users
Hazari, Sunil
;
Sethna, Beheruz N.
- In:
Journal of promotion management : innovations in …
29
(
2023
)
4
,
pp. 491-534
Persistent link: https://www.econbiz.de/10013550371
Saved in:
5
Instagram
influencers : the role of opinion leadership in consumers' purchase behavior
Fakhreddin, Farbod
;
Foroudi, Pantea
- In:
Journal of promotion management : innovations in …
28
(
2022
)
6
,
pp. 795-825
Persistent link: https://www.econbiz.de/10013277311
Saved in:
6
The influence on cosmetics purchase intention of electronic word of mouth on
Instagram
Mainardes, Emerson Wagner
;
Portelada, Patrícia Helena …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
7
,
pp. 961-991
Persistent link: https://www.econbiz.de/10014330949
Saved in:
7
Effects of
instagram
user-generated content on travel inspiration and planning : an extended model of technology acceptance
Zhou, Lijie
;
Xue, Fei
- In:
Journal of promotion management : innovations in …
28
(
2022
)
3
,
pp. 239-260
Persistent link: https://www.econbiz.de/10012821541
Saved in:
8
Mavens at work : brand commitment and the moderating role of market mavens on social media engagement
Goldring, Deborah
;
Gong, Baiyun
;
Gironda, John T.
- In:
Journal of promotion management : innovations in …
28
(
2022
)
3
,
pp. 261-287
Persistent link: https://www.econbiz.de/10012821542
Saved in:
9
The effects of brand involvement and messaging strategy on user responses
Cho, Su Yeon
- In:
Journal of promotion management : innovations in …
28
(
2022
)
1
,
pp. 42-59
Persistent link: https://www.econbiz.de/10012801955
Saved in:
10
Social media marketing activities and brand loyalty : a meta-analysis examination
Ibrahim, Blend
- In:
Journal of promotion management : innovations in …
28
(
2022
)
1
,
pp. 60-90
Persistent link: https://www.econbiz.de/10012801956
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