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Implications of the revised definition of marketing : from exchange to value creation
Sheth, Jagdish N.; Uslay, Can - In: Journal of public policy & marketing : JPP & M ; an … 26 (2007) 2, pp. 302-307
Persistent link: https://www.econbiz.de/10003673040
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Raising Marketing's Aspirations
Sheth, Jagdish N.; Sisodia, Rajendra S. - In: Journal of public policy & marketing : JPP & M ; an … 26 (2007) 1, pp. 141-143
Persistent link: https://www.econbiz.de/10007748586
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Implications of the Revised Definition of Marketing: From Exchange to Value Creation
Sheth, Jagdish N.; Uslay, Can - In: Journal of public policy & marketing : JPP & M ; an … 26 (2007) 2, pp. 302-307
Persistent link: https://www.econbiz.de/10007865573
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II The Sages Speak: Invited Essays on Scholarly Research in Marketing - A Dangerous Divergence: Marketing and Society
Sheth, Jagdish N.; Sisodia, Rajendra S. - In: Journal of public policy & marketing : JPP & M ; an … 24 (2005) 1, pp. 160-162
Persistent link: https://www.econbiz.de/10007023542