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~isPartOf:"Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan"
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
Legends in marketing
81
Legends in consumer behavior
43
Journal of business research : JBR
15
Industrial marketing management : the international journal for industrial and high-tech firms
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Implications of the revised definition of marketing : from exchange to value creation
Sheth, Jagdish N.
;
Uslay, Can
- In:
Journal of public policy & marketing : JPP & M ; an …
26
(
2007
)
2
,
pp. 302-307
Persistent link: https://www.econbiz.de/10003673040
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Raising Marketing's Aspirations
Sheth, Jagdish N.
;
Sisodia, Rajendra S.
- In:
Journal of public policy & marketing : JPP & M ; an …
26
(
2007
)
1
,
pp. 141-143
Persistent link: https://www.econbiz.de/10007748586
Saved in:
3
Implications of the Revised Definition of Marketing: From Exchange to Value Creation
Sheth, Jagdish N.
;
Uslay, Can
- In:
Journal of public policy & marketing : JPP & M ; an …
26
(
2007
)
2
,
pp. 302-307
Persistent link: https://www.econbiz.de/10007865573
Saved in:
4
II The Sages Speak: Invited Essays on Scholarly Research in Marketing - A Dangerous Divergence: Marketing and Society
Sheth, Jagdish N.
;
Sisodia, Rajendra S.
- In:
Journal of public policy & marketing : JPP & M ; an …
24
(
2005
)
1
,
pp. 160-162
Persistent link: https://www.econbiz.de/10007023542
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