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~isPartOf:"Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan"
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
Research Papers / Graduate School of Business, Stanford University
539
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Research paper series / Stanford Graduate School of Business
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Brand management ; Vol. 2
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Moderne Markenführung : Grundlagen, innovative Ansätze, praktische Umsetzungen
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Social psychology of consumer behavior
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Stanford University Graduate School of Business research paper
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The evolution of brands : from signals of quality to storehouses of trust
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Bridging the Culture Chasm: Ensuring That Consumers Are Healthy, Wealthy, and Wise
Briley, Donnel A.
;
Aaker, Jennifer L.
- In:
Journal of public policy & marketing : JPP & M ; an …
25
(
2006
)
1
,
pp. 53-66
Persistent link: https://www.econbiz.de/10007019553
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