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~isPartOf:"Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan"
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
Legends in marketing
80
Legends in consumer behavior
43
Review of marketing research
31
Journal of business research : JBR
22
Journal of Business Research
15
Journal of the Academy of Marketing Science
15
Industrial marketing management : the international journal for industrial and high-tech firms
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9
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5
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Review of Marketing Research Ser.
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Does marketing need reform? : fresh perspectives on the future
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Fundamentals of marketing research ; Vol. 6
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Handbook of relationship marketing
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European journal of marketing : EJM
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Fundamentals of marketing research ; Vol. 1
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Aggressive and predatory pricing ; insights and empirical examination in the airline industry
Dixit, Ashutosh
;
Gundlach, Gregory T.
;
Malhotra, Naresh K.
- In:
Journal of public policy & marketing : JPP & M ; an …
25
(
2006
)
2
,
pp. 172-187
Persistent link: https://www.econbiz.de/10003400041
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2
Implications of the revised definition of marketing : from exchange to value creation
Sheth, Jagdish N.
;
Uslay, Can
- In:
Journal of public policy & marketing : JPP & M ; an …
26
(
2007
)
2
,
pp. 302-307
Persistent link: https://www.econbiz.de/10003673040
Saved in:
3
Aggressive and Predatory Pricing: Insights and Empirical Examination in the Airline Industry
Dixit, Ashutosh
;
Gundlach, Gregory T.
;
Malhotra, Naresh K.
- In:
Journal of public policy & marketing : JPP & M ; an …
25
(
2006
)
2
,
pp. 172-187
Persistent link: https://www.econbiz.de/10007377615
Saved in:
4
II The Sages Speak: Invited Essays on Scholarly Research in Marketing - A Dangerous Divergence: Marketing and Society
Sheth, Jagdish N.
;
Sisodia, Rajendra S.
- In:
Journal of public policy & marketing : JPP & M ; an …
24
(
2005
)
1
,
pp. 160-162
Persistent link: https://www.econbiz.de/10007023542
Saved in:
5
Raising Marketing's Aspirations
Sheth, Jagdish N.
;
Sisodia, Rajendra S.
- In:
Journal of public policy & marketing : JPP & M ; an …
26
(
2007
)
1
,
pp. 141-143
Persistent link: https://www.econbiz.de/10007748586
Saved in:
6
Implications of the Revised Definition of Marketing: From Exchange to Value Creation
Sheth, Jagdish N.
;
Uslay, Can
- In:
Journal of public policy & marketing : JPP & M ; an …
26
(
2007
)
2
,
pp. 302-307
Persistent link: https://www.econbiz.de/10007865573
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