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~isPartOf:"Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan"
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Special issue on Marketing's information technology revolution : implications for consumer welfare and economic performance
Sappington, David Edward Michael
(
contributor
); …
-
2003
Persistent link: https://www.econbiz.de/10001770707
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Special Issue on Marketing's Information Technology Revolution: Implications for Consumer Welfare and Economic Performance - Overview of the Special Issue -- Marketing's Informatio...
Sappington, David
;
Silk, Alvin J.
- In:
Journal of public policy & marketing : JPP & M ; an …
22
(
2003
)
1
,
pp. 3
Persistent link: https://www.econbiz.de/10007032606
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Effects of Direct-to-Consumer Advertising on Medication Choice: The Case of Antidepressants
Donohue, Julie M.
;
Berndt, Ernst R.
- In:
Journal of public policy & marketing : JPP & M ; an …
23
(
2004
)
2
,
pp. 115-127
Persistent link: https://www.econbiz.de/10007026032
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