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Using motivation theory to develop a transformative consumer research agenda for reducing materialism in society
Burroughs, James E.; Chaplin, Lan Nguyen; Pandelaere, Mario - In: Journal of public policy & marketing : JPP & M ; an … 32 (2013) 1, pp. 18-31
Persistent link: https://www.econbiz.de/10009753951
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Using Motivation Theory to Develop a Transformative Consumer Research Agenda for Reducing Materialism in Society
Burroughs, James E; Nguyen Chaplin, Lan; Pandelaere, Mario - In: Journal of public policy & marketing : JPP & M ; an … 32 (2013) 1, pp. 18-31
Persistent link: https://www.econbiz.de/10010122810
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The Backdoor to Overconsumption: The Effect of Associating "Low-Fat" Food with Health References
Geyskens, Kelly; Pandelaere, Mario; Dewitte, Siegfried; … - In: Journal of public policy & marketing : JPP & M ; an … 26 (2007) 1, pp. 118-125
Persistent link: https://www.econbiz.de/10007748591