Using motivation theory to develop a transformative consumer research agenda for reducing materialism in society
Year of publication: |
2013
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Authors: | Burroughs, James E. ; Chaplin, Lan Nguyen ; Pandelaere, Mario ; Norton, Michael I. ; Ordabayeva, Nailya |
Published in: |
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan. - Chicago, Ill. : American Marketing Association, ISSN 0743-9156, ZDB-ID 83163-3. - Vol. 32.2013, 1, p. 18-31
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Subject: | transformative consumer research | materialism | well-being | happiness | consumer welfare | Konsumentenverhalten | Consumer behaviour | Zufriedenheit | Satisfaction | Lebensqualität | Quality of life |
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