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Prone of progress : using personality to identify suporters of innovative social entrepreneurship
Wood, Stacy - In: Journal of public policy & marketing : JPP & M ; an … 31 (2012) 1, pp. 129-141
Persistent link: https://www.econbiz.de/10009565260
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Prone to Progress: Using Personality to Identify Supporters of Innovative Social Entrepreneurship
Wood, Stacy - In: Journal of public policy & marketing : JPP & M ; an … 31 (2012) 1, pp. 129-142
Persistent link: https://www.econbiz.de/10009979500
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Understanding stakeholder responses to corporate citizenship initiatives : managerial guidelines and research directions
Hoeffler, Steve; Bloom, Paul N.; Keller, Kevin Lane - In: Journal of public policy & marketing : JPP & M ; an … 29 (2010) 1, pp. 78-88
Persistent link: https://www.econbiz.de/10003979324
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Special Issue on Social Marketing Initiatives - Building Brand Equity Through Corporate Societal Marketing
Hoeffler, Steve; Keller, Kevin Lane - In: Journal of public policy & marketing : JPP & M ; an … 21 (2002) 1, pp. 78-89
Persistent link: https://www.econbiz.de/10007038011