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~isPartOf:"Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction"
~person:"Nik Mohd Hazrul Nik Hashim"
~subject:"E-commerce"
~subject:"Supplier relationship management"
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
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Determining the key factors of customer-brand relationship investment dimensions : insights from Malaysian mobile phone users
Zuraidah Zainol
;
Norjaya Mohd. Yasin
;
Nor Asiah Omar
; …
- In:
Journal of relationship marketing : innovations & …
13
(
2014
)
4
,
pp. 318-342
Persistent link: https://www.econbiz.de/10010474271
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