Determining the key factors of customer-brand relationship investment dimensions : insights from Malaysian mobile phone users
Year of publication: |
2014
|
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Authors: | Zuraidah Zainol ; Norjaya Mohd. Yasin ; Nor Asiah Omar ; Nik Mohd Hazrul Nik Hashim |
Published in: |
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction. - Binghamton, NY : Haworth Press, ISSN 1533-2667, ZDB-ID 2126179-9. - Vol. 13.2014, 4, p. 318-342
|
Subject: | confirmatory factor analysis | customer-brand relationship | exploratory factor analysis | relationship investment | relationship marketing | Beziehungsmarketing | Relationship marketing | Faktorenanalyse | Factor analysis | Malaysia | Lieferantenmanagement | Supplier relationship management | Konsumentenverhalten | Consumer behaviour |
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