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~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
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Internet marketing
100
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100
Consumer behaviour
67
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Social Web
63
Social web
63
Advertising effects
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of business research : JBR
593
Journal of advertising research
468
Journal of advertising : official publication of the American Academy of Advertising
317
International journal of advertising : the quarterly review of marketing communications
299
Journal of retailing and consumer services
285
Journal of marketing communications
282
International journal of advertising : the review of marketing communications
276
International journal of internet marketing and advertising : IJIMA
218
SpringerLink / Bücher
213
Management science : journal of the Institute for Operations Research and the Management Sciences
204
Journal of promotion management : JPM
180
Journal of advertising
176
Psychology & marketing
172
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
165
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
153
NBER working paper series
138
International journal of hospitality management
133
Journal of marketing
132
Technological forecasting & social change : an international journal
132
European journal of marketing : EJM
131
Journal of promotion management : innovations in planning and applied research
126
Journal of marketing research : JMR
125
Information systems research : ISR
123
Springer eBook Collection
118
Tourism management : research, policies, practice
116
Industrial marketing management : the international journal for industrial and high-tech firms
113
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
109
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
108
European journal of operational research : EJOR
104
Marketing letters : a journal of research in marketing
99
Business horizons
93
International journal of electronic marketing and retailing : IJEMR
92
International journal of industrial organization
91
Marketing Science
87
The journal of product & brand management
87
Working paper / National Bureau of Economic Research, Inc.
87
Journal of internet commerce
86
Health marketing quarterly
85
CESifo working papers
84
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ECONIS (ZBW)
107
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1
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10
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107
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1
Cross promotion of web references in print ads : are advertisers attempting to engage consumers?
Lepkowska-White, Elzbieta
;
Parsons, Amy
;
Ceylan, Aylin
- In:
Journal of research in interactive marketing : …
8
(
2014
)
4
,
pp. 309-326
Persistent link: https://www.econbiz.de/10010433942
Saved in:
2
Consumers' attitude towards social media
advertising
and their behavioural response : the moderating role of corporate reputation
Boateng, Henry
;
Okoe, Abednego Feehi
- In:
Journal of research in interactive marketing : …
9
(
2015
)
4
,
pp. 299-312
Persistent link: https://www.econbiz.de/10011456005
Saved in:
3
Are they really persuaded with the brand embedded in the game? : analyzing the effects of nature of game, brand prominence and game-product congruence
Vashisht, Devika
;
Pillai, Sreejesh S.
- In:
Journal of research in interactive marketing : …
10
(
2016
)
3
,
pp. 249-264
Persistent link: https://www.econbiz.de/10011567084
Saved in:
4
False recall of brands in advergames : a cross-country comparison
Hernandez, Monica D.
;
Minor, Michael
- In:
Journal of research in interactive marketing : …
9
(
2015
)
1
,
pp. 54-69
Persistent link: https://www.econbiz.de/10011297936
Saved in:
5
Conversion potential : a metric for evaluating search engine
advertising
performance
Jansen, Bernard J.
;
Clarke, Theresa B.
- In:
Journal of research in interactive marketing : …
11
(
2017
)
2
,
pp. 142-159
Persistent link: https://www.econbiz.de/10011760760
Saved in:
6
Are they listening? : designing online recommendations for today's consumers
Lepkowska-White, Elzbieta
- In:
Journal of research in interactive marketing : …
7
(
2013
)
3
,
pp. 182-200
Persistent link: https://www.econbiz.de/10009793426
Saved in:
7
Spreading the word through likes on Facebook : evaluating the message strategy effectiveness of Fortune 500 companies
Swani, Kunal
;
Milne, George R.
;
Brown, Brian P.
- In:
Journal of research in interactive marketing : …
7
(
2013
)
4
,
pp. 269-294
Persistent link: https://www.econbiz.de/10010222782
Saved in:
8
Advertising
in online social networks : the role of perceived enjoyment and social influence
Soares, Ana Maria
;
Pinho, José Carlos
- In:
Journal of research in interactive marketing : …
8
(
2014
)
3
,
pp. 245-263
Persistent link: https://www.econbiz.de/10010410379
Saved in:
9
I'll laugh, but I won't share : the role of darkness on evaluation and sharing of humorous online taboo ads
Lee, Seung Hwan Mark
;
Brandt, Alan
;
Groff, Yuni
;
Lopez, …
- In:
Journal of research in interactive marketing : …
11
(
2017
)
1
,
pp. 75-90
Persistent link: https://www.econbiz.de/10011699252
Saved in:
10
Attitudes toward mobile search ads : a study among Mexican millennials
Murillo, Enrique
- In:
Journal of research in interactive marketing : …
11
(
2017
)
1
,
pp. 91-108
Persistent link: https://www.econbiz.de/10011699258
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