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Strengthening consumer-brand relationships through avatars
Elsharnouby, Mohamed H.; Jayawardhena, Chanaka; Liu, Hongfei - In: Journal of research in interactive marketing : … 17 (2023) 4, pp. 581-601
Persistent link: https://www.econbiz.de/10014313644
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Guest editorial: artificial intelligence application and future research directions in interactive marketing
Hao, Andy; Liu, Hongfei - In: Journal of research in interactive marketing : … 18 (2024) 1, pp. 1-5
Persistent link: https://www.econbiz.de/10014475042
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Special Issue: artificial intelligence application and future research directions in interactive marketing
Hao, Andy (ed.); Liu, Hongfei (ed.) - 2024
Persistent link: https://www.econbiz.de/10014475050
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Artificial intelligence-enabled personalization in interactive marketing : a customer journey perspective
Gao, Youjiang; Liu, Hongfei - In: Journal of research in interactive marketing : … 17 (2023) 5, pp. 663-680
Persistent link: https://www.econbiz.de/10014427944