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~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of business research : JBR
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Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of business anthropology
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Journal of business ethics : JBE
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Strengthening consumer-brand relationships through avatars
Elsharnouby, Mohamed H.
;
Jayawardhena, Chanaka
;
Liu, Hongfei
- In:
Journal of research in interactive marketing : …
17
(
2023
)
4
,
pp. 581-601
Persistent link: https://www.econbiz.de/10014313644
Saved in:
2
Guest editorial: artificial intelligence application and future research directions in interactive marketing
Hao, Andy
;
Liu, Hongfei
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 1-5
Persistent link: https://www.econbiz.de/10014475042
Saved in:
3
Special Issue: artificial intelligence application and future research directions in interactive marketing
Hao, Andy
(
ed.
);
Liu, Hongfei
(
ed.
)
-
2024
Persistent link: https://www.econbiz.de/10014475050
Saved in:
4
Artificial intelligence-enabled personalization in interactive marketing : a customer journey perspective
Gao, Youjiang
;
Liu, Hongfei
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 663-680
Persistent link: https://www.econbiz.de/10014427944
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