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~isPartOf:"Journal of retailing"
~isPartOf:"NBER working paper series"
~person:"Baldus, Brian"
~person:"Desmichel, Perrine"
~subject:"Brand management"
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THE SElKATSUSHA AND THE FIGHT...
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Brand management
Consumer behaviour
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Baldus, Brian
Desmichel, Perrine
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Luxury single- versus multi-brand stores : the effect of consumers' hedonic goals on brand comparisons
Desmichel, Perrine
;
Kocher, Bruno
- In:
Journal of retailing
96
(
2020
)
2
,
pp. 203-219
Persistent link: https://www.econbiz.de/10012295826
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Driving in-role and extra-role brand performance among retail frontline salespeople : antecedents and the moderating role of customer orientation
Hughes, Douglas E.
;
Richards, Keith A.
;
Calantone, Roger J.
- In:
Journal of retailing
95
(
2019
)
2
,
pp. 130-143
Persistent link: https://www.econbiz.de/10012102968
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